Tag: Branding Experts

8 Ways That Brands Are Appealing to Women

March 20, 2024

It would be hard to deny the impact Nike’s ad campaigns have had on girls’ and women’s interest levels in sports, and in turn on the brand itself. It started with their women-centric “Just do it” ads in the 1990s. That’s when the sportswear behemoth linked sports involvement to positive life outcomes for girls – a little known issue at the time – and opened the doors to new ways other companies would spread their own messages.

March is Women’s History Month (International Women’s Day was on March 8). To get the juices flowing for your next campaign, take a look at some of the most successful ways companies appeal to women during this time, as well as throughout the year.

1. Shifting Outdated Perceptions About Girls and Women

Nike didn’t just create ads of women jogging or girls playing soccer. The company took a risk by bringing up facts that went far beyond the topic of sports – including timely social trends. This allowed them to appear edgy and instigate conversations that created buzz.

2. Incorporating High Quality Branded Merchandise & Apparel

Since those early Nike ads, the ways other brands have appealed to women have grown exponentially. With the help of social media, high-quality merchandise and more branding opportunities, there are countless possible approaches to messaging. A qualified brand strategist like HYPTE will help you find unique opportunities to promote your services that are innovative and within your budget. One effective way we can do that is by combining your logo with brands like Nike to help expand your audience.

3. Remembering History

People love to learn about strong, inspirational and fascinating women past and present, from Eleanor Roosevelt to Malala Yousafzai. This approach is straightforward and fairly simple to pursue along with other brand strategies to share your message.

4. Working with Influencers to Land Prime Brand Collaborations

This one is evergreen and increasingly good to know. As Influencer Marketing Hub noted recently, “Analyzing sponsored posts on Instagram, 84% of them were posted by female influencers while only 16% were posted by male influencers.” The trend in influencer marketing is only growing, and March might be the perfect opportunity to jump on this women-led bandwagon.

5. Expanding Their Appeal

A solid tactic for gaining followers is to try to expand your appeal while also aiming at your target audience. Those Nike ads didn’t just attract girls. They were successful because they appealed to parents, sports lovers, and everyone else who cares about outcomes for young people.

6. Showcasing Female Voices from Within Their Own Brand

Mercedes-Benz made a splash last year when they showcased the voices of specific women, including their Tel Aviv Tech Centre CEO and Saudi Arabia’s first female race car driver. When your brand makes use of its own inspiring female voices, this makes you seem more authentic – which is essential to modern-day marketing – while also gaining the trust of potential female fans.

7. Touting Their Accomplishments

The video Mercedes-Benz released didn’t shy away from “the company’s goal to have 30% of women in senior management by 2030.” What goals is your company pursuing – and what have you already accomplished that could be used in your promotions?

8. Challenging Negative Stereotypes – and Starting Conversations

Remember that Always “like a girl” campaign that went viral overnight? They cleverly took a familiar phrase and turned it upside down to challenge a common stereotype. Even if everyone wasn’t a fan, it spread like wildfire because it was such a popular conversation starter. Even the brand may not have anticipated the tens of millions of viewers it would get on social media sites.

Consult with Branding Experts at HYPTE About Full-Service Solutions

At HYPTE Branded Solutions we provide a wide range of strategies to assist our clients, whether they’re aiming to reach a female audience or simply want to take their brand to the next level. How do we do this?:

Contact HYPTE online or call us at 708-343-9730 to discuss other ways we can help you reach your target audience.

Top Qualities to Look for in a Branding Solutions Partner

March 6, 2024

The recent spike in branded events reflects a growing need for reliable, high-quality solutions accompanied by the best merchandise to promote your name. But with so many unknown players in the advertising and marketing industry, it can be difficult to find a partner that will collaborate with you to take your campaign to the next level.

So, where do you start? By looking for the qualities that will prove most vital to your success:

1. Quality Control

Never underestimate the role of quality in creating new fans. A partner worthy of your trust should demonstrate the highest standards, from design to production. Every growing organization at some point will need help producing items connected to their mission or corporate identity. Three common ones are:

  • Promotional souvenirs
  • Business gift items
  • Event concepts and swag

An image that doesn’t meet expectations on a mug or keychain is more than enough to create doubt in what you’ve worked hard to accomplish, including everything your brand does right.

2. Ability to Create Memorable Experiences

At its center, branding is about creating memorable experiences, and that extends to any merchandise woven into an event. Your partner should share this philosophy and know how to implement a positive brand experience at every level.

3. History of Excellence

An experienced branded solutions provider will be able to demonstrate an impressive history of successful, one-of-a-kind campaigns. There are thousands of start-up advertisers that may tempt you with big promises or a flashy website. But further exploration will let you know whether they can deliver. As always, the devil is in the details. Find out:

  1. How many years have they been in operation?
  2. Do they have a roster of impressive clients?
  3. Are they supported by a staff of skilled professionals?
  4. What range of expertise have they demonstrated in the past?
  5. Can they provide a portfolio of diverse branding projects?
  6. Can they manage every aspect of your project, from inception to delivery?

A high-quality service provider will be proud of their past projects and open to discussing their approach with you.

4. Wide Range of Creative Skills

The best results will come from a partner with expansive creative abilities. An exploration of the services offered on their website will let you know if what you’re being offered is standard, run-of-the-mill fare or something unique that will be created by a team of innovators. Most important, you want access to the kinds of projects that take a lot of creative imagination and branding expertise to generate.

5. Turnkey Branding Solutions

Why hire a different company for each stage of a project when you can work with a team that will handle everything for you? Trying to manage every detail on your own can hold you back from important tasks that enable your business to grow. The right branded merchandise partner won’t merely get the packaging and shipping handled properly and on time. They will also be able to create solutions that build emotional connections and expand target audiences.

6. Communication & Accessibility

When exploring your options, find out how each company handles communication with their clients. How much time will they put in up front to ensure satisfaction in the end results? The right partner should be open to communication and accessible when you need them should any questions arise.

Consult with Branding Experts at HYPTE About Full-Service Solutions

HYPTE Branded Solutions is staffed with a team of experts to help clients create exciting concepts that align with their values and mission. Our turnkey approach allows you to kick back while we handle whatever your company requires:

  • Branded Merchandise
  • Print Production
  • Interactive Marketing
  • Creative Services
  • Warehouse Fulfillment & Logistics

Contact HYPTE online or call us at 708-343-9730 to discuss better ways to grow your brand!