Tag: Brands

The Unique Power of Experiential Brands

May 15, 2024

When it comes to experiential brand marketing, engagement is the name of the game. That’s why all kinds of brands today are discovering the power of events and other popular, interactive ways to get noticed.

Businesses Celebrating Their Brands

Certain brands have enough cache that it feels like an event when a new product or generation of one is announced. But the truth is, anytime people are using a space connected to a particular brand they’re having an experience, whether they’re interacting with the Geek Squad at a Best Buy, testing products at Apples stores, or working virtually from a Starbucks. Any fun event combined with the announcement of a new service or store location will get your fans involved in a more emotional way than, say, a typical TV ad or email.

The Power of Experience in Marketing

In reality, experiential marketing isn’t exactly new. It’s just that brands are becoming much savvier about how they can immerse potential consumers in a way that can have a huge impact on business. However, while the data on experiential marketing show a higher success rate than other approaches, not every experience is guaranteed to deliver a desirable outcome. Businesses can boost their odds by using the services of a qualified branding professional to create experiential campaigns that are most likely to succeed.

Creative Events That Leave a Positive Impression with Customers

At this point, marketers commonly incorporate some form of experiential advertising in their campaigns. What’s changing is the variety of paths that businesses take to ensure they leave an impression. Some effective ways you can create interactive branded experiences include:

  1. Celebrating milestones big and small
  2. Conducting online workshops and events
  3. Hosting contests and flash sales on social media
  4. Handing out swag at events and festivals
  5. Doing demos in public spaces
  6. Offering samples at local stores
  7. Taking advantage of special days from Earth Day to the Fourth

Keep in mind: the power of these types of experiences will lie in the small moments that leave lasting, positive associations with your name and your key messages.

A Presence in Public Spaces

Where is your target audience? Brands ranging from dating apps to branches of the military find ways to set up shop on university campuses to drive awareness. And there’s a reason for this. According to the website G2, 91% of consumers would be “more inclined to purchase a brand’s product or service after participating in a brand activation or experience.” Many respondents also reported feeling “more loyal” to brands once they’ve participated in something, which says a lot about the power of getting potential consumers more involved in any way you can.

How Experiential Branding Expert HYPTE Creates Success for Clients

There is a wide gap between events that create a splash and those that don’t. This is why HYPTE Branded Solutions has had the fortune of providing solutions for a roster of impressive brand names. Our team understands that words like “branding” and “experience” can be abstract when it comes to making real-world plans. For a bit more clarity, check out some examples of the highly creative and interactive approach to branding we have achieved for clients in the past:

  1. Creating ingenious bottle openers for Dos Equis that enticed customers at bars
  2. Helping BBC America rebrand a new show in a fun and engaging way
  3. Generating buzz through motorized “cooler scooters” for Coors Light
  4. Creating a variety of swag used at a Los Angeles Dodgers fan convention
  5. Producing tents, table covers, flags and custom changing tables for a Pampers event

Talk to the Specialists at HYPTE for the Best Experiential Marketing Solutions

As you can see, there’s no one way to be experiential. It requires a combination of processes to create the kinds of experiences that will match your messaging. At HYPTE Branded Solutions, we start by getting to know you, the client, and diving into your needs and business goals. Then we think outside of the box to produce highly innovative ideas that will tap into whatever it takes to create new fans. Contact HYPTE online, or talk to a branding specialist at 708-343-9730 about the best ways to start creating experiential branding today.

Hottest Trends in Branded Merchandise

April 17, 2024

Think your branded merchandise doesn’t matter? Think again. Positive associations with even small memorabilia can have a surprisingly lasting and positive impact on how people view your business. Consumers themselves overwhelmingly believe a “promotional product is a great way to stand out from other advertising efforts,” according to a recent Gitnux study. They hold onto these items and “feel more positively about a brand after receiving promotional products from that brand.”

Top choices these days include fun yet practical items such as:

  • Clothing
  • Kitchen products
  • Umbrellas
  • Promotional bags
  • Mugs and other drinkware
  • Magnets

For some insight into what makes for successful branded merchandise, take a peek at the most relevant qualities that can help you build a loyal and engaged following:

High Quality Apparel

Always popular, it’s no surprise that apparel continues to be the number one type of branded merchandise. However, as the stakes get higher the quality of your apparel needs to be top notch. The days are gone when you could slap a logo on a plain, white T and call it a day. You need assurance of an appealing style, on-brand messaging, and superior look and feel before allowing any wearable products out the door.

Flash Buys

Looking for a more interactive way to generate enthusiasm and create a sense of exclusivity around your product? According to Popupsmart, “56% of businesses receive higher click-to-open rates from flash sales emails compared to their yearly rate. 50% of purchases occur during the first hour of a flash sale.” Spontaneous, short-term sales are a great way to take advantage of digitized marketing, as well as to make acquiring something new more fun and engaging for the consumer.

Sustainable Items

Anything showing you have your finger on the pulse of larger societal trends will make your brand stand out as fresh and in touch with average customers. One area that has grown exponentially is in sustainable products.

But consumers are more savvy than ever and won’t get sucked into a company’s “green” initiatives if their promises seem empty. It’s increasingly important to showcase your values, whatever they are. And you can appeal especially to younger demographics with items such as reusable straws, compostable bags, and anything else that shows you are on the cutting edge of environmentalism.

Products That Support Newer Technology

Remember when branded mouse pads were all the rage? That same idea needs to be updated to show you are in the know when it comes to technology. And considering the wide range of tech accessories, more companies are replacing those thumb drives with webcam covers, earbuds, and other helpful items prospective buyers can take on the road.

More Customization

One sure way to distinguish yourself from the masses is with carefully customized branded products that specifically match your company’s messaging. What this means is injecting a level of detailed creativity that make your branded goods stand out, whether through:

  1. High-end materials
  2. Textures and engraved messages
  3. Select colors
  4. Original designs

The extensive range of ways to tailor products these days is unprecedented. And more companies are discovering that to grow they need branded merchandise that distinguishes themselves from their competitors, from custom products to better packaging. A branding expert will learn about your business to craft unique ideas that reflect your individual voice, values, style and messaging.

Co-Branding, or Brand Collaborations with Popular, Recognizable Names

Being associated with universally recognized, popular name brands is a surefire way to increase your visibility. For over twenty years, Hypte Branded Solutions has helped thousands of clients target their ideal audience through swag carrying the logos of Patagonia, the NFL, Lululemon and more. To get the most bang for your buck, partner with an experienced branded solutions firm such as Hypte that can provide a wide range of options.

Consult with Branding Experts at HYPTE for the Best Merchandising Solutions

Investing in name brand items is one of the smartest decisions a growing business can make today. You are sure to impress when your specialized form of branded merch comes with a Nike or Ralph Lauren logo – as part of a broader solution provided by HYPTE Branded Solutions.

Contact HYPTE online, or talk to a branding specialist at 708-343-9730 about the best ways to target your branded merchandise to your ideal audience.

8 Ways That Brands Are Appealing to Women

March 20, 2024

It would be hard to deny the impact Nike’s ad campaigns have had on girls’ and women’s interest levels in sports, and in turn on the brand itself. It started with their women-centric “Just do it” ads in the 1990s. That’s when the sportswear behemoth linked sports involvement to positive life outcomes for girls – a little known issue at the time – and opened the doors to new ways other companies would spread their own messages.

March is Women’s History Month (International Women’s Day was on March 8). To get the juices flowing for your next campaign, take a look at some of the most successful ways companies appeal to women during this time, as well as throughout the year.

1. Shifting Outdated Perceptions About Girls and Women

Nike didn’t just create ads of women jogging or girls playing soccer. The company took a risk by bringing up facts that went far beyond the topic of sports – including timely social trends. This allowed them to appear edgy and instigate conversations that created buzz.

2. Incorporating High Quality Branded Merchandise & Apparel

Since those early Nike ads, the ways other brands have appealed to women have grown exponentially. With the help of social media, high-quality merchandise and more branding opportunities, there are countless possible approaches to messaging. A qualified brand strategist like HYPTE will help you find unique opportunities to promote your services that are innovative and within your budget. One effective way we can do that is by combining your logo with brands like Nike to help expand your audience.

3. Remembering History

People love to learn about strong, inspirational and fascinating women past and present, from Eleanor Roosevelt to Malala Yousafzai. This approach is straightforward and fairly simple to pursue along with other brand strategies to share your message.

4. Working with Influencers to Land Prime Brand Collaborations

This one is evergreen and increasingly good to know. As Influencer Marketing Hub noted recently, “Analyzing sponsored posts on Instagram, 84% of them were posted by female influencers while only 16% were posted by male influencers.” The trend in influencer marketing is only growing, and March might be the perfect opportunity to jump on this women-led bandwagon.

5. Expanding Their Appeal

A solid tactic for gaining followers is to try to expand your appeal while also aiming at your target audience. Those Nike ads didn’t just attract girls. They were successful because they appealed to parents, sports lovers, and everyone else who cares about outcomes for young people.

6. Showcasing Female Voices from Within Their Own Brand

Mercedes-Benz made a splash last year when they showcased the voices of specific women, including their Tel Aviv Tech Centre CEO and Saudi Arabia’s first female race car driver. When your brand makes use of its own inspiring female voices, this makes you seem more authentic – which is essential to modern-day marketing – while also gaining the trust of potential female fans.

7. Touting Their Accomplishments

The video Mercedes-Benz released didn’t shy away from “the company’s goal to have 30% of women in senior management by 2030.” What goals is your company pursuing – and what have you already accomplished that could be used in your promotions?

8. Challenging Negative Stereotypes – and Starting Conversations

Remember that Always “like a girl” campaign that went viral overnight? They cleverly took a familiar phrase and turned it upside down to challenge a common stereotype. Even if everyone wasn’t a fan, it spread like wildfire because it was such a popular conversation starter. Even the brand may not have anticipated the tens of millions of viewers it would get on social media sites.

Consult with Branding Experts at HYPTE About Full-Service Solutions

At HYPTE Branded Solutions we provide a wide range of strategies to assist our clients, whether they’re aiming to reach a female audience or simply want to take their brand to the next level. How do we do this?:

Contact HYPTE online or call us at 708-343-9730 to discuss other ways we can help you reach your target audience.