The recent spike in branded events reflects a growing need for reliable, high-quality solutions accompanied by the best merchandise to promote your name. But with so many unknown players in the advertising and marketing industry, it can be difficult to find a partner that will collaborate with you to take your campaign to the next level.

So, where do you start? By looking for the qualities that will prove most vital to your success:

1. Quality Control

Never underestimate the role of quality in creating new fans. A partner worthy of your trust should demonstrate the highest standards, from design to production. Every growing organization at some point will need help producing items connected to their mission or corporate identity. Three common ones are:

• Promotional souvenirs
• Business gift items
• Event concepts and swag

An image that doesn’t meet expectations on a mug or keychain is more than enough to create doubt in what you’ve worked hard to accomplish, including everything your brand does right.

2. Ability to Create Memorable Experiences

At its center, branding is about creating memorable experiences, and that extends to any merchandise woven into an event. Your partner should share this philosophy and know how to implement a positive brand experience at every level.

3. History of Excellence

An experienced branded solutions provider will be able to demonstrate an impressive history of successful, one-of-a-kind campaigns. There are thousands of start-up advertisers that may tempt you with big promises or a flashy website. But further exploration will let you know whether they can deliver. As always, the devil is in the details. Find out:

1. How many years have they been in operation?
2. Do they have a roster of impressive clients?
3. Are they supported by a staff of skilled professionals?
4. What range of expertise have they demonstrated in the past?
5. Can they provide a portfolio of diverse branding projects?
6. Can they manage every aspect of your project, from inception to delivery?

A high-quality service provider will be proud of their past projects and open to discussing their approach with you.

4. Wide Range of Creative Skills

The best results will come from a partner with expansive creative abilities. An exploration of the services offered on their website will let you know if what you’re being offered is standard, run-of-the-mill fare or something unique that will be created by a team of innovators. Most important, you want access to the kinds of projects that take a lot of creative imagination and branding expertise to generate.

5. Turnkey Branding Solutions

Why hire a different company for each stage of a project when you can work with a team that will handle everything for you? Trying to manage every detail on your own can hold you back from important tasks that enable your business to grow. The right branded merchandise partner won’t merely get the packaging and shipping handled properly and on time. They will also be able to create solutions that build emotional connections and expand target audiences.

6. Communication & Accessibility

When exploring your options, find out how each company handles communication with their clients. How much time will they put in up front to ensure satisfaction in the end results? The right partner should be open to communication and accessible when you need them should any questions arise.

Consult with Branding Experts at HYPTE About Full-Service Solutions

HYPTE Branded Solutions is staffed with a team of experts to help clients create exciting concepts that align with their values and mission. Our turnkey approach allows you to kick back while we handle whatever your company requires:

• Branded Merchandise
• Print Production
• Interactive Marketing
• Creative Services
• Warehouse Fulfillment & Logistics

Contact HYPTE online or call us at 708-343-9730 to discuss better ways to grow your brand!